Thirty years from every side of the table.
Vendor, distributor, retailer: the people behind Aislewright have sat in all three seats, and watched good teams make decisions on incomplete data because the tools that could help cost six figures and took a year.
Vendor side, shipping in. Sell-in versus sell-through, and a relationship built on whichever of the two the other side preferred to quote.
Distribution. The middle of the chain, where inventory gets stuck and the question "whose fault is the stockout?" cannot be answered without the numbers nobody had.
Retail. Head office, store operations, finance, inside a national chain and a global one.
The engine. The first version ran across hundreds of stores for a major retailer, in production. It worked, and then it waited, because doing this properly meant running the model inside the retailer’s own building, and that was not possible at a sensible price until recently. What runs today is a ground-up rebuild: it forecasts, it orders, it explains every recommendation in a sentence, and it asks permission before it does anything on its own.