I run the promotions · Promotions & Marketing

Your promotion worked. It borrowed the sales from the shelf next door.

In the US, 72% of trade promotions lost money (McKinsey, 2019, citing Nielsen). Uplift gets counted gross, so the shelf next door quietly pays for the win. The promotion lands and the stock doesn't. And every promotion costs something on the full-price business that nobody ever measures.

See it on your own data Promotions

The promise

What changes on Tuesday.

Cannibalization modeled, so uplift is net rather than gross. Promo ROI with the replenishment actually behind it. A price-integrity penalty, so you can see what a promotion costs the full-price business before you run it again.

The proof: The promotion was a success. The stock never arrived. Both things are true. The replenishment for a promotion is sized inside the same horizon as everything else, with the promotion in the run rate.

For you: The stock for the promotion is sized by the same engine that sizes everything else, so the promotion and the order stop being two systems that have never met.

The other doors

I commit the moneyThe Buyer → I keep the shelves fullThe Planner → I decide what goes whereThe Allocator →

See it on your own data.

Twelve weeks, one category, anonymized by you. A ten-minute job, not a project. Send it Thursday and you'll have the findings the following Wednesday.

1 · The extract"Twelve weeks, one category, anonymized by you." A ten-minute job, not a project. No NDA drama, no IT ticket, nothing to approve.

2 · The findings"Here is what it found in your data." The engine has never met a real dataset it did not find something embarrassing in. Evidence about you, not persuasion.

3 · Run-alongside"Eight weeks. It doesn't touch anything." Zero operational risk; your own scorecard.

4 · The agreement"Terms in writing, implementation as a fixed number." By then you have your own proof, so the decision is an easy one.

Send the extract

A personal reply within one business day, not a sequence.